Privacy Policy

Last updated: December 2025

Studio Muse (“we”, “us”, or “our”) is committed to protecting the privacy of our clients and website visitors. This Privacy Policy explains how we collect, use, store, and disclose your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

By visiting our website, booking an appointment, or interacting with Studio Muse, you agree to the practices outlined in this policy.

1. Information We Collect

We may collect the following types of personal information:

1.1 Contact & Identity Information

  • Full name
  • Phone number
  • Email address
  • Postal or billing address (if provided)

1.2 Booking & Service Information

  • Appointment history
  • Before/after photos (taken only with your consent)
  • Notes relevant to your hair goals, colour history, or service preferences
  • Signed waivers (e.g. colour or chemical service waivers)

1.3 Payment Information

  • Payment method details
  • Deposits or transaction records
    (We do not store full credit card numbers — payments are processed securely through our payment partners.)

1.4 Website & Digital Information

Collected automatically through our website:

  • IP address
  • Browser type
  • Device information
  • Pages visited and time spent
  • Cookies and analytics data (e.g. Google Analytics, Meta Pixel, TikTok Pixel)

1.5 Optional Information

Provided only if you choose:

  • Competition entries
  • Product or service feedback
  • Marketing preferences
  • Social media handles

2. How We Use Your Information

We use your personal information for purposes including:

  • Managing bookings and client communication
  • Providing salon services and personalised consultations
  • Processing payments and deposits
  • Sending booking confirmations and reminders
  • Maintaining accurate service records (e.g. colour history)
  • Improving our services and website functionality
  • Marketing communications (only with your consent)
  • Managing loyalty or rewards programs
  • Meeting legal, tax, and regulatory obligations

3. Marketing Communications

With your consent, we may send:

  • Appointment notifications
  • Promotions, offers, or salon updates
  • Product launches or recommendations

You may opt out of marketing at any time by clicking “unsubscribe” or contacting us directly.

4. Disclosure of Information to Third Parties

We do not sell or rent your personal information. However, we may share it with trusted partners when necessary to operate our salon, including:

  • Online booking and scheduling platforms
  • Payment processors (e.g. Stripe, Afterpay)
  • Email or SMS providers
  • Marketing platforms (e.g. Klaviyo, Mailchimp)
  • Website hosting providers
  • IT or analytics services (e.g. Google Analytics)
  • Regulatory or legal authorities where required by law

These providers are required to keep your information secure and confidential.

5. Security of Your Information

We take reasonable steps to protect your personal information from:

  • Unauthorised access
  • Misuse or interference
  • Loss
  • Modification or disclosure

Security measures include:

  • Encrypted website environment (SSL)
  • Secure payment gateways
  • Password-protected systems
  • Staff training on privacy and confidentiality

However, no method of electronic transmission is 100% secure, so we cannot guarantee absolute security.

6. Data Storage & Retention

We retain your personal information only as long as necessary for:

  • Providing services
  • Maintaining accurate service history
  • Meeting legal and tax obligations

Once no longer required, information is securely deleted or de-identified.

7. Access & Correction

You have the right to:

  • Request access to the personal information we hold about you
  • Ask us to update or correct inaccurate information

To make a request, contact us using the details below.
Identification may be required for security reasons.

8. Cookies & Website Tracking

Our website uses cookies and similar technologies to:

  • Improve browsing experience
  • Understand user behaviour
  • Analyse website performance

You can disable cookies in your browser settings, but some features may not function properly.

9. Photography & Social Media

Studio Muse may request permission to take before/after photos for:

  • Client record keeping
  • Training or portfolio purposes
  • Social media or marketing content

We will never publish your images without your explicit consent.

10. Third-Party Links

Our website may contain links to external sites.
We are not responsible for their privacy practices and recommend reviewing their policies.

11. Changes to This Policy

Studio Muse may update this Privacy Policy from time to time.
Any changes will be posted on our website with the updated revision date.

12. Contact Us

If you have questions, concerns, or wish to exercise your privacy rights, please contact us:

📞 02 9262 5535
📱 0490 192 792
✉️ [email protected]
🌐 https://studiomuse.com.au/contact/